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Produce World Group LogoProduce World Group to implement Anglia’s LINKFresh® Solution Across Its Subsidiaries

LINKFresh® packaged approach a key factor throughout a 6 month due diligence evaluation process.


Anglia Business Solutions today announces that it has successfully concluded negotiations on a major multi-site implementation of its LINKFresh® business management solution at Produce World. The £140 million turnover group is one of the largest conventional and organic fresh produce suppliers in the United Kingdom.

The LINKFresh solution is based on the world class Microsoft Dynamics™ NAV ERP suite which currently has over 55,000 customers globally. The solution will be implemented across each of Produce World’s subsidiaries. These include Solanum, British & Brazilian Produce, Frupac, Isleham Fresh Produce, Prep Direct, RB Organic and Rustler Produce. These collective organisations totalling more than 650 employees represent every discipline in the fresh produce industry.


Produce World Chief Executive, William Burgess, comments, “Our 6 month selection and due diligence process was extremely thorough as we needed a modern system that would meet both our short and long term business requirements. We selected the LINKFresh solution from Anglia for a number of reasons; firstly, the Dynamics NAV system is widely and successfully used throughout the global fresh produce industry”.


“Anglia also demonstrated their extensive knowledge and commitment to the fresh produce sector with the sophisticated industry specific functionality included in the LINKFresh packaged application. We also had very positive feedback from a number of existing first-class reference sites where we explored how the relationship worked where difficulties occurred. Finally, Anglia could provide us with a single source for a system that included infrastructure, the core business applications and advanced mobility. When implemented, the totally integrated Produce World deployment will be a leading edge solution that will enable us to realise our commercial potential as the fragmented fresh produce industry continues to consolidate”.

Commenting on the awarding of the contract, Microsoft’s Director of Microsoft Dynamics Sarah Heller said, “We are very pleased that an industry leading organisation such as Produce World has selected the Microsoft Dynamics NAV based LINKFresh application as its future business management solution. The combination of a Microsoft world class ERP platform, the award winning LINKFresh vertical application and Anglia’s unique mobility technology will enable Produce World to benefit from using dynamic information as a competitive aid in the highly demanding food sector”.

David Hurley, Managing Director at Anglia, said, “The Anglia team is looking forward to working with a prestigious and fast growing organisation such as Produce World. The rapidly changing fresh produce industry is one of the most demanding supply chain environments to automate. Our unique technology will enable them to benefit from our significant investments and experience in the sector to our mutual advantage”.



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